DOVE BRUSH WITH GREATNESS
ENGLEWOOD CLIFFS, N.J., Oct. 27 /PRNewswire/ — Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The “Dove Hair Care Brush with Greatness Sing4All” video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song “My Favorite Things” live onstage at the Radio City Christmas Spectacular on December 28, 2010.
“As a performer on Broadway, TV and in film, the hot set lights and constant styling have certainly damaged my hair, but Dove takes care of the damage so I can keep focused on one of my favorite things – singing,” said Menzel. “I am excited to help choirs, glee clubs and singing groups around the country win a chance for their own brush with greatness and an opportunity to showcase their incredible musical talent.”
HOW IT WORKS:
Beginning today through November 21, groups of 3 to 10 people are invited to submit a video performance featuring the complete lyrics to “My Favorite Things” from “The Sound of Music.” Viewers are encouraged to vote on their favorite video performance at DoveSing4All.com to help determine the four finalist teams.
On December 3, the four final teams will be announced, and each will receive a gift package from Dove Hair Care and a personal coaching session (via video conference) with Broadway icon Idina Menzel. From December 3rd – 20th viewers will vote for their favorite of the final four videos at DoveSing4All.com to determine the Grand Prize Winners. The Grand Prize winning team will be announced on December 22 and will have the ultimate experience of performing “My Favorite Things” as the opening act at the Radio City Christmas Spectacular on December 28 in New York City.
“We are thrilled to offer America’s singing groups an amazing opportunity to celebrate one of their favorite things and showcase their talents on such a prestigious stage,” said David Rubin, Dove Hair Care Marketing Director. “The contest reflects our philosophy of encouraging women to focus on doing their own favorite things because Dove takes care of their hair damage.”
Entries must include at least 3 and no more than 10 on-camera participants – 13 years of age or over. The complete, original lyrics to “My Favorite Things” along with the Official Contest Rules are available on DoveSing4All.com
“Dove Brush With Greatness Sing 4 All” – October 27, 2010
Description: Idina partnered with Dove to promote their “My Favorite Things” singing contest.
Time: 1:00 | Size: 19.7 MB
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“The Tube” – October 26, 2010
Description: Idina discusses the Dove Sing4All contest.
Time: 0:23 | Size: 4.6 MB
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